When Pop & Suki asked me to design a multi purpose set for their campaign, it meant that it would have to be reused and repurposed again and again at successive pop up stores and brand events. The first pop up store that we moved into was at Platform in Culver City, Los Angeles. The space leant itself well to the set which was rejigged to work as a functioning retail space
POP UP PINK
DIRECTED AND EDITED BY SAMUEL DOUEK / DIRECTOR OF PHOTOGRAPHY COREY C. WATERS
The success of the pop up store caught the attention of Architectural Digest who recently did a feature on the store with Poppy and Suki.
After the pop up store closed, the set was moved to Sunset Tower for an event to celebrate the collaboration between Pop & Suki and Kodak.