AU/RA - IDEAS - CONTENT

Despite an amazing occult inspired music video for IDEAS being cancelled due to the pandemic in March 2020, we wanted to make the most of the fan-made music video that was developed.

In addition to developing the concept, directing and editing the music video, I designed 3 face filters in collaboration with animator Sam Aldridge. The final product meant that fans could engage with AU/RA by sharing videos of themselves and the growing face filters on social media platforms.